SEO and its importance

SEO or Search Engine Optimization is a set of processes that help your web page rank high in search results. In other words, SEO is a process to improve a website ‘to increase its visibility for relevant searches’ (source). Search optimization has two stages. In the first stage, search engines crawl web pages and index them. Next, complex algorithms rank those pages according to several ranking signals. SEO factors Broadly, the site ranking factors can be clubbed ... Read more »
by Steve Conway | Published 2 months ago

By Steve Conway On Monday, January 6th, 2020

Useful Tips for Men’s Appearance

The female beauty industry is a long-standing and hugely successful one. Women have long been the target of expensive marketing campaigns and media crusades in order to gain their custom as users of a particula... Read more »
By Mvusi Ngubane On Thursday, December 5th, 2019

5 Quick Ways to Save Money this Festive Season

If only having a merry Christmas came cheap… With December coming into full swing, it is easy to find yourself spending money in ways you have not anticipated. Gifts, family gatherings, parties and so muc... Read more »
By Steve Conway On Friday, November 29th, 2019

5 Reasons Why Internal Marketing Matters to SMEs

Many SME owners are so busy with the day-to-day running of their business that marketing often takes a back seat; or at least internal marketing does. This is mainly because the benefits of internal marketing a... Read more »
By Steve Conway On Wednesday, May 29th, 2019

Your Pension: What to Do When Your Circumstances Change

It is not possible to know if your circumstances will stay the same as when you began your pension pot throughout your life, especially in terms of employment and your financial situation. If your circumstances... Read more »
By Steve Conway On Monday, May 13th, 2019

8 Ways to Prepare for Retirement

It can be difficult to prepare for retirement during your career. However, thinking about your retirement early is critical to ensure that you save enough to support yourself for the rest of your life. Followin... Read more »
By Steve Conway On Thursday, May 9th, 2019

How to Integrate Into American Culture After a Big Move

Moving to the United States of America means moving for opportunity, but that doesn’t mean opportunity will simply fall into your lap. You need to work hard, both in terms of your career and for your social l... Read more »
By Mvusi Ngubane On Monday, May 6th, 2019

Five Considerations to Help You Decide Whether to Seek Family Counselling

Here’s a good question: Does family counselling actually work? While a range of factors contribute to its success, the simple and most factual answer is yes. Family counselling is proven to help people ov... Read more »
By Steve Conway On Wednesday, April 10th, 2019

Unhappy at Work? 3 Steps You Can Take for Change

In the ideal world, you would have the job of your dreams and have developed a career that you find both satisfying and fulfilling; however, the reality can be very different. Life has a habit of throwing up ch... Read more »
By Steve Conway On Wednesday, March 27th, 2019

A Guide To Setting Up A Home Office

The rise of remote working in recent times means that an increasing number of people are working from home, whether this is a freelance or a full-time position that enables them to work from home. Additionally,... Read more »