SEO and its importance

SEO or Search Engine Optimization is a set of processes that help your web page rank high in search results. In other words, SEO is a process to improve a website ‘to increase its visibility for relevant searches’ (source). Search optimization has two stages. In the first stage, search engines crawl web pages and index them. Next, complex algorithms rank those pages according to several ranking signals. SEO factors Broadly, the site ranking factors can be clubbed ... Read more »