A Step-by-Step Guide to Starting a New Business Venture in 2019

By Nelly Mkhize    13-Dec-2018 14:47 UTC+02:00

Almost everyone has the potential to become a successful entrepreneur. You don’t need to possess a college degree, have extensive experience in business, or a pile of cash in the bank. All you need is passion, a strong work ethic, determination, and a great idea to get started in your desired industry.

If you are thinking of launching your firstcompany, here’s a step-by-step guide to starting a new business venture in 2019.

Step One: Play to Your Strengths

Give yourself the best possible chance of success by developing a business that plays to your strengths. Ask yourself the following questions to identify the type of business you could create:

  • Where is your area of expertise?
  • What skills do you possess?
  • How much can you afford to invest in a business?
  • How much capital do you need?
  • What are your passions?

It’s imperative you are honest with your answers to build a business plan that works.

Step Two: Think Up a Great Business Idea

If you already have a superb business idea, feel free to move onto step three. However, if you’re yet to spot a gap in the market, here are a few pointers to help you come up with a business idea:

  • Can you fix a problem that bugs you in an industry?
  • Could you apply your skills to a brand-new field?
  • Could you provide a cheap, better or faster service?

The above questions could help you to meet consumer demand and steal customers away from your industry rivals.

Step Three: Avoid Market Research Mistakes

Market research will provide an insight into your chosen market to identify a unique selling proposition (USP). However, many entrepreneurs are guilty of making various market research mistakes, such as:

  • Only using secondary research
  • Skipping competitor analysis
  • Only surveying their loved ones
  • Not tracking data (market changes, popular influencers, celebrity trends, etc.)
  • Only using online resources

Instead, you much conduct either face-to-face or telephone interviews, so you can gain an insight into your industry. For example, ask the following questions:

  • What areas could you suggest for improvement?
  • What factors do you consider when buying a product online?
  • What factors would make you place your trust a brand?
  • Is there a product or service missing from the market?

These are all factors you must consider when developing a product range, launching a new website and promoting your brand online.

Step Four: Turn to the Experts When Necessary

It’s likely you will want to perform every task on your to-do list by yourself when starting out.

Unfortunately, this cannot only place great stress on your shoulders, but it could lead to a drop in standards before you have officially launched your first venture.

If you want to ensure your brand’s success, give it a fighting chance by turning to the experts when necessary.

For example, if you just launched a new website for your business, it would be a good idea to seek advice from SEO experts and social media consultants who can give you tips on how to boost your website’s visibility online.

You also might need to hire a graphic designer to create a professional logo, or hire a web designer to create an aesthetically-pleasing site that offers smooth navigation and a hassle-free checkout experience.

Part of being a good business owner is knowing when to let go of important tasks on your checklist and handing them over to the experts.

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